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BIO DESIGN MANTRA: Communicate simply and create good design through collaboration. Carly Hall-Scott holds a BFA in graphic design from the consistently top-rated Rhode Island School of Design. She is a strategic designer and art director with a passion for story-telling and a focus on branded experiences. Carly originally hails from the east coast, having started her career in New York, but currently resides with her husband in a little red house in the bay area. They have two kittens, an old-school piano, and a vibrant lemon tree. She is a creative for hire.
SPECIALTIES BRANDING - brand strategy & developement - identities, visual systems - packaging - product/photo shoot styling - complex messaging EXPERIENCES - retail windows & environments - interiors - events - visual merchandising PHOTO SHOOTS - creative concepting - on-site creative direction - location scouting - casting BRAND BOMBING - the power weekend: revitalize of any space crazy fast and with impressive impact
WORK EXPERIENCE past clients include individuals, small businesses & large multi-national corporations: Gap- San Francisco Gap Kids- San Francisco Method- San Francisco Ideo, Open Table- San Fancisco Sephora- San Francisco Banana Republic- San Francisco Turner Duckworth- San Francisco Bay Area Bike Coalition- San Francisco Interbrand- San Francisco Limited Brands (Think Tank)- New York, New York AR Media- New York, New York KraftWorks- New York, New York WKP Advertising- New York, New York
PROCESS Let's keep things simple. Good design is a collaboration. First we talk about your business and exchange ideas, then we think and generate solutions, and next we start creating. This is the ongoing cycle that guides the entire process, from day one until to delivery. Good work should make sense. A great concept isn't so great if your audience doesn't get it. It should educate, inform, tell a story. In short, clear, clean, simple, better communication. For large projects Carly can count on her large network of designers, stylists, architects, programmers and strategists to push each project to the fullest. Members of her team has been working together successfully since 2004.
PRICING Pricing is customized per project and considers our rates as well as the client's budget. In general, a project is quoted as a flat fee that includes three rounds of creative development and final deliverable edits. Some clients prefer projects to be billable by the hour and we have worked successfully that way as well.
DOWNLOAD CV (click here)
Special thanks to Aaron Baum, the ultimate website side-kick, and the BR Online-Studio team for taking all photos in the about and contact sections, originally used for the BR 2010 Spring Campaign featuring BR designers, stylists, and marketers!
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